One link. The right destination for every visitor.
Send people to the right page based on their country or device. Set your rules once, keep a default for everyone else, and track every click in the same analytics.
Precision routing without complexity.
Direct every click to the most relevant landing page with simple rules that work seamlessly behind the scenes.
Geo targeting
Send visitors to a different page depending on the country they are in.
Device targeting
Give iPhone, Android, and desktop visitors the destination that suits them.
A default for everyone else
Anyone who does not match a rule still lands on a page you choose.
Edit rules any time
Update your target pages, add new countries, or adjust device destinations whenever your campaigns evolve.
Available on: Pro, Business, Enterprise
Show each country the page that fits.
Point one short link at different pages by country: a local store, a translated landing page, or a region-specific offer. Visitors outside your rules go to your default page.
- Add a rule for each country you care about
- Choose a default page for everyone else
- Edit rules at any time without changing the link
Looking specifically for dedicated country routing? Explore Geo Link Targeting.
Send every device to the right place.
Give iPhone and Android visitors their own app store pages and desktop visitors a web page, all from one link you can share anywhere.
- Separate rules for iOS, Android, and desktop
- A default page for any other device
- Change a destination later without reposting the link
Create and manage smart links from one menu.
Create a smart link, manage the ones you already have, and check how they perform, without leaving the page.
- Create a smart link in a few clicks
- Manage all your smart links in one place
- Track smart link analytics
Targeting built for practical marketing.
See how teams use intelligent routing to simplify campaign management and improve visitor conversion rates.
Global campaigns
One link in every ad, with each country sent to its own offer or language.
Mobile app launches
One link that opens the right app store for each phone.
Regional stores and offers
Send each market to its local page.
Country and device data is already part of your link analytics, so you can see who is clicking before you set a rule. Explore Link Analytics →
Frequently asked questions about smart links.
Learn more about routing traffic, managing multi-destination links, and tracking campaigns with Link Management and Campaigns.
It uses the visitor's location when they click. If no rule matches, they go to your default page.
They go to the default destination you set.
Yes, location comes from the connection, so a VPN can change which rule applies.
Yes, edit rules at any time, the short link stays the same.
Geo and device targeting are available on Pro, Business, and Enterprise plans.
Each smart link supports up to 10 geo targeting rules with up to 50 countries per rule, and up to 3 device targeting rules for iOS, Android, and desktop.